Dow Microbial Control, a business unit of The Dow Chemical Company, has introduced a global branding and co-marketing program that will signal to hygiene-conscious consumers that the products they purchase feature built in odor protection and longer lasting freshness. The new brand, INTELLIFRESH™, will be prominently featured by manufacturers in a variety of consumer product categories including, but not limited to, socks, t-shirts, underwear, sports and fitness apparel, athletic gear and equipment, workwear, footwear, home textiles and bedding, furniture, carpet, cleaning and deodorizing products and laundry aids.
Initial products featuring the INTELLIFRESH label will be treated with Dow’s patented SILVADUR™ technology. This technology intelligently inhibits the growth and minimizes the presence of unwanted odor-causing and nuisance bacteria that are prominent on consumer goods, enabling them to stay fresher longer.
“The growing desire of consumers for solutions to control odors has become an increasingly important trend in the marketplace and has changed their priorities when they purchase products,” said Karel Williams, global strategic marketing associate director and brand manager for Dow Microbial Control. “The INTELLIFRESH label will give consumers peace of mind that the products they are buying support their attitudes, expectations and perceptions about hygiene and fit the lifestyles they are striving to achieve.”
The increasing consumer emphasis on hygienic lifestyles and practices is underscored by proprietary Dow research which showed that:
- More than 60 percent of consumers surveyed indicated a very high concern about bacteria,parasites, dust, mold and the like in the home.
- Sixty percent of those surveyed, who do not currently own products with odor-protection properties, are interested in future purchases of products with durable protection against odor- or infection-causing bacteria.
INTELLIFRESH is available to select manufacturers and retailers of consumer goods who collaborate with Dow through a licensing and quality assurance program. The quality assurance program is designed to ensure that all products featuring the INTELLIFRESH label meet measurable and quantifiable performance standards, specifications and quality protocols and comply with industry and regulatory requirements.
More information about INTELLIFRESH and the INTELLIFRESH licensing and quality assurance program can be found at intelligentfreshness.com.
Dow Microbial Control Media Contact:
Felix Albarran, Global Communications – Hygiene, firstname.lastname@example.org
About Dow Microbial Control
Dow Microbial Control innovates with science and technology to provide long-term viable and sustainable microbial control. Our comprehensive global offering provides customers with solutions to optimize formulations, including a high performing and technically supported selection of registered actives and products. With world-class people organization-wide and a broad portfolio of microbial control technologies, Dow Microbial Control can help solve most any microbial control problem. From specialty and highly regulated to non-regulated, the company has the experience and the essentials for more sustainable microbial control protection for products and processes. Visit www.DowMicrobialControl.com.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world’s most challenging problems such as the need for clean water, clean energy generation and conservation and increasing agricultural productivity. Dow’s integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packaging, electronics, water, coatings and agriculture. In 2015, Dow had annual sales of nearly $49 billion and employed approximately 49,500 people worldwide. The Company’s more than 6,000 product families are manufactured at 179 sites in 35 countries across the globe. On June 1, 2016, Dow became the 100 percent owner of Dow Corning Corporation’s silicones business, a global company with sales of greater than $4.5 billion in 2015, 25 manufacturing sites in 9 countries and approximately 10,000 employees worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.