OEKO-TEX® offers increased transparency for parents when purchasing children’s clothes

OEKO-TEX®  panel discussion with CALIDA AG at Kind+Jugend 2016

Parents consciously make sure that textiles and clothes for their little ones are harmless to health. For many years, independent product labels such as the OEKO-TEX® Standard 100 for articles tested for harmful substances have been a reliable source of information in this regard. But how can parents identify that textiles have also been manufactured in an environmentally friendly way and that the suppliers respect fair working conditions?  In a podium discussion with the Swiss linen brand CALIDA on September 16th at the Kind + Jugend trade fair in Cologne, OEKO-TEX® will address the question of why transparency is becoming increasingly important for consumers and how companies throughout the textile supply chain can successfully meet parents’ growing expectations with the help of independent certifications for children’s clothing. At the company’s booth in hall 11.3, D060, experts from several OEKO-TEX® institutes will explain how the individual modules of the OEKO-TEX® system can support brands, manufacturers, and retailers as they implement more responsible product practices along a more sustainable supply chain.

World-class quality, comfort, and sustainability have been the trademarks of CALIDA AG since 1941. The traditional Swiss company remains true to its philosophy with its recent award of the MADE IN GREEN by OEKO-TEX® label. MADE IN GREEN gives CALIDA customers a level of transparency that has not yet been achieved as, now, the consumer can scan the QR code or reference the test number on the label to track the production of an article. The MADE IN GREEN label provides information on the country in which production took place and which production facilities were involved. MADE IN GREEN also provides verification by an independent resource that the labelled textiles have been tested for harmful substances and that they have been manufactured using environmentally friendly technologies and in a socially responsible manner.

In spring 2016, CALIDA started to label several women’s and men’s products with the MADE IN GREEN label. The CALIDA children’s collection is the first fully labeled segment since July 2016. Their aim is to label the entire CALIDA collection in the coming years.

>> www.oeko-tex.com

>> www.madeingreen.com

>> www.calida.com

At a glance

OEKO-TEX® at Kind + Jugend 2016

  • Exhibition booth in hall 11.3 –booth D060
    09.15.– 18.2016 | 09:00 AM– 6:00 PM
  • Podium discussion with OEKO-TEX® and CALIDA AG:
    Give mothers what they want – well-designed clothing produced in a responsible and transparent manner
    09.16.2016 | 12:00 | Trend Forum | Hall 10.1
    Speakers: Anna Czerwinska, Marketing & Communication Manger, OEKO-TEX® | David Pircher, Head of Business Development, OEKO-TEX® | Stefan Kehrer, CALIDA AG
  • Specialist presentation from Jörg Diekmann, Head of International Sales at the Hohenstein Institute:
    Transparency in the sustainable textile supply chain for clothes for children & teens with Made in Green by OEKO-TEX®
    09.17.2016 | 11:30 | Trend Forum | Hall 10.1

About OEKO-TEX®

The International OEKO-TEX® Association, based in Zurich (Switzerland), was founded in 1992 by the ÖTI (formerly the Austrian textile research institute) and the Hohenstein research institute from Germany. 16 textile research and testing institutes currently belong to the association and have representatives in 60 countries around the world. To date, more than 160,000 OEKO-TEX® Standard 100 certificates have been issued, including 14,000 in the last year alone. Over 10,000 manufacturers, brand providers and retailers in 98 countries work with OEKO-TEX® to ensure that their products are tested for possible harmful chemicals in accordance with the OEKO-TEX® Standard 100. Also available are the STeP by OEKO-TEX® certificate for sustainable production facilities within the textile chain, the MySTeP database for sustainable supply chain management, the ECO PASSPORT by OEKO-TEX® certification for textile chemicals, and the Made in Green by OEKO-TEX® label for products certified in accordance with OEKO-TEX® Standard 100 that have been manufactured under sustainable conditions in accordance with OEKO-TEX® guidelines for STeP certification. The OEKO-TEX® Buying Guide under www.oeko-tex.com/products provides an interactive online directory of OEKO-TEX® certified textiles and suppliers. Under www.facebook.com/oekotex you can link to us on Facebook and follow us on Twitter under www.twitter.com/OEKO_TEX_Int.®

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