GfK has selected the Jackson Research family of companies as their preferred vendor in Atlanta and Los Angeles to host GfK’s user experience (UX) research. GfK’s UX research helps companies create and improve customer experiences for existing or new products and services. To do this, they examine how consumers interact with products and services in realistic situations, often in a lab setting. As part of their ISO 9001 certified quality system, the GfK UX team has a rigorous audit process to demonstrate that facilities conform to quality assurance, information security, and recruiting protocols. In addition, preferred facilities must also be capable of accommodating large groups and offering flexible spaces that can be configured to replicate genuine user experiences such as those in clinical environments and medical offices.
“We have had a very strong partnership with Jackson Associates over the past 5 plus years in Atlanta, and we are thrilled to extend this to LA,” says Korey Johnson, SVP UX at GfK. “Their combination of configurable and modern research labs, easily accessible locations, and staff willing to find creative solutions to uniquely challenging research requirements allow us to better serve our clients in the delivery of research insights.”
“We are delighted to extend our relationship with GfK,” says Marisa Pope, President of Jackson Associates. “We’ve been GfK’s preferred UX facility in Atlanta for a number of years and for them to also choose our Los Angeles location demonstrates the trust they have in our capabilities to deliver exceptional client experiences.”
Angela Lorinchak, President of Jackson Adept in LA adds, “Having two such strong markets actually makes Jackson the ideal vendor to recruit for and host these complex, demanding projects.”
Jackson Associates Research, which has been an industry leader since its incorporation in 1957, recently renovated all four facilities in Los Angeles and Atlanta, specifically to accommodate taste tests, sensory research, and UX projects. The facilities’ inherent flexibility permits clients to create spaces that simulate any number of environments to meet their specific research needs. In fact, the facilities have evolved over time from just “focus facilities” to “Focus/FLEX facilities”. In total, Jackson’s four facilities boast 18 focus rooms with observation and adjacent client lounges that seat up to 25 guests, a 1200 square foot auditorium into which clients can drive cars, a 1000 square foot commercial kitchen with walk in refrigeration, and 3 CLT rooms, one of which is capable of seating up to 32 people classroom style.