IAC Presents: Give People—Golfers— What They Want!

at the 2017 PGA Merchandise Show, January 25-27, Orange County Convention Center, Orlando

Dr. Robert Monticello, Senior Technical Advisor for the International Antimicrobial Council (IAC), will present “Give People What They Want!” at the 2017 PGA Merchandise Show. The presentation will be on Thursday, January 26 at 1:00 PM and is part of the Performance and Sports Textile Sourcing Education Program, the complimentary educational program offered on the PGA Show Floor. Online 2017 PGA Merchandise Show registration is available at http://www.pgashow.com/Register-Now/.

Athletic apparel brands and retailers are always searching for ways to add value to their products and differentiate them from competitors’ products. Performance features are an effective way to achieve this. Moisture management, wrinkle resistance, and UV protection are good examples but the most important emerging trend, especially with active consumers, is adding “freshness” features. Research shows that 60% of consumers are interested in purchasing products that will remain fresh all day. For those who already own products with “freshness” features, 90% of them expressed interest in re-purchasing items with this valuable benefit.

To stay fresh all day, athletic apparel needs to be enhanced with an odor control technology to handle unpleasant smells. The use of antimicrobials to control the microbes that cause these odors is a highly effective method for keeping textiles and apparel fresh smelling. “Golfers embrace technology in their equipment and in their apparel. Odors from golf shirts can be distracting on the tee box but they may be even more distracting to playing partners on the 19th hole,” says Monticello.  “Textile and apparel designers need to understand odor control options and proper applications if they want to create products that perform. In addition, it’s critically important to confirm that those products actually do perform in order to live up to golfers’ high expectations.”

Monticello will share consumer research results and the basic science behind antimicrobial odor control technologies. Most importantly, he will help the audience understand the best ways to evaluate “freshness” effectively so that manufacturers, sourcers, brands, and retailers can make sure their antimicrobial enhanced, “all day fresh” products truly give people what they want.

photo credit: Drew Imagery Photography

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