Lenzing Launches the TENCEL® Branded Denim Shop on ShopStyle

An exclusive collaboration with American and European denim brands Lenzing, a worldwide leader in wood-based fibers, reaches further into the consumer market with a dedicated denim e-commerce shop featuring the campaign: “Know What You’re Made Of: Comfort Starts Inside.” The TENCEL® Branded Denim Shop launches February 15th on ShopStyle, which reaches nearly 600,000 shoppers and…

Middle East´s Largest Fast-Fashion Retailer, Splash, Partners with Dow to Bring Long-Lasting Freshness to Apparel

Splash, the Middle East’s largest fast-fashion retailer, is partnering with Dow Microbial Control, a business unit of The Dow Chemical Company, to offer its customers a range of apparel products using Dow’s patented SILVADUR™ technology, featuring built in odor protection and longer lasting freshness. Splash currently operates over 220 apparel stores and 55 brand stores…

A $10 Billion Market. How Can Your Products Get the Right Reaction?

Feb.22nd webinar addresses the growing Allergen Avoidance market for textile products According to the Asthma and Allergy Foundation of America (AAFA), allergic disease, including asthma, is the fifth leading chronic disease in the US. It is the third most common chronic disease in children under 18 years of age. About 50 million Americans suffer from…