Lenzing Launches the TENCEL® Branded Denim Shop on ShopStyle

An exclusive collaboration with American and European denim brands Lenzing, a worldwide leader in wood-based fibers, reaches further into the consumer market with a dedicated denim e-commerce shop featuring the campaign: “Know What You’re Made Of: Comfort Starts Inside.” The TENCEL® Branded Denim Shop launches February 15th on ShopStyle, which reaches nearly 600,000 shoppers and…

Middle East´s Largest Fast-Fashion Retailer, Splash, Partners with Dow to Bring Long-Lasting Freshness to Apparel

Splash, the Middle East’s largest fast-fashion retailer, is partnering with Dow Microbial Control, a business unit of The Dow Chemical Company, to offer its customers a range of apparel products using Dow’s patented SILVADUR™ technology, featuring built in odor protection and longer lasting freshness. Splash currently operates over 220 apparel stores and 55 brand stores…